Determinants of Patronage of Smartphone Among Female Students of Tertiary Institutions in Ekiti State

Telecommunication industry has reconfigured our big world to a small village through the availability of swift devices for easy communication. One best gifts ever presented humanity by this is Smartphone. However, irrespective sound and impressive job done industry, there need purchase device proper usage. This therefore brings us marketing platform where demand supply agreement be fulfilled between manufacturer consumers. study examined determinants Patronage Smartphone among Female Students in Tertiary Institutions Ekiti State . Stratified convenient random sampling technique were used select area respondents order make sure that every member selected faculties university evenly represented. The population was 21,827. sample size 399 using Taro Yamane (1992).Three hundred ninety-nine questionnaires administered respondents. Data obtained analyzed descriptive statistics multiple regressions. article established smartphone brand awareness usage, perception price quality designs contribute d significantly patronage female students tertiary institutions State. It recommended above mentioned factors should taken into consideration better smart phone institutions.